Will it blend?

This week, TI hosted its annual WW communicators conference here in Dallas. There were about 200 of us "marketeer"/communications types who gathered for two days to learn and share ideas with one another.

I had the privilege of speaking on a panel about viral marketing and social media. I'm by no means an expert on this topic, so I had a lot of "lessons learned" to share with my colleagues.

One of our keynoters joined us for the panel session, and I had a great time listening and learning from his experiences. He is the director of sales and marketing for Blendtec. You may have seen some of their YouTube videos from their "Will it blend?" series. If not, go check out www.willitblend.com. I promise you'll be entertained! This campaign is considered to be one of the best viral video campaigns EVER.

He gave all of us a demonstration of how to blend a rake (yes, a garden rake!) during his keynote, which I'm posting below.

Anyone want a Blendtec for Christmas? I know I do!

-T